A typeface designed specifically for display usage at large sizes, to attract attention and create emotion.
Can be identified by the keyword Display in the name, such as Playfair Display. Occasionally may have these keywords instead: Headline, Banner, Poster, Big, Titling or Fine.
Display faces tend to have higher stroke contrast, tighter spacing and more intricate details. They are more likely to have excellent ligatures.
Using Display type in your body text is a mistake
This line you are reading is in a Body or Text typeface, designed to be used in this way.
This paragraph, is using a display typeface instead. You may notice it feels odd to read, especially as you read each line. Rather than adjusting to it, reading words likes this feels increasingly uncomfortable.
Using display type in body text causes a variety of issues:
- The letter spacing or tracking, which is ideal at large sizes, is too tight for body text.
- Some details like serifs are too small and are lost
- Languages, weights, styles are usually fewer
- Strokes can seem to disappear, making text very hard to read. Lowercase